Weekly content planning for music artists

Your weekly content plan.
Built for your music.

Tempo analyses your Instagram, learns your voice, and delivers 5 specific post ideas every week — shaped by your sound, your shows, and what's actually working for you.

Free audit · No card required · 14-day trial to unlock your plan

Free Instagram auditWeekly content planShaped by your real dataBuilt for music artists

THE PROBLEM

Content shouldn't feel like a second job.

Blank screen syndrome

You know you should be posting. But staring at a blank screen beats another generic idea that doesn't feel like you.

Generic tools don't understand music

Tools built for coffee shops and fitness brands give you advice that sounds right but misses what actually grows a fanbase. Tempo is built on how artists actually grow.

Your data should be working for you

Your Instagram posts, upcoming shows, release dates — all of it should be shaping what you post next. With Tempo, it does.

HOW IT WORKS

How Tempo works

01

Get your free Instagram audit

Enter your Instagram handle and we'll analyse your last 10 posts — engagement patterns, content style, what's working and what's not. Takes 3 minutes. No card required.

02

Your first plan arrives instantly

Five post ideas shaped by your audit data, your genre, and your voice. Hooks, captions, format, and timing. Ready to post.

03

Every week, your plan gets smarter

On Friday we ask what's coming up — shows, releases, anything on your mind. Monday morning your new plan arrives, informed by your check-in and what performed last week.

What your weekly plan looks like

Real ideas. Real hooks. Ready to post.

Reel

The song that almost didn't make the album

Wrote this one three times. The first two versions were safer. This one scared me a little — which is usually the sign. Out Friday.

Why
Personal creative process posts outperform announcement-only content. The vulnerability is the hook — it earns the listen before you ask for it.
Timing
Wednesday 7–9pm — mid-week engagement peak, gives the algorithm time to push before Friday release.
Carousel

What writing on the road actually looks like

Voice memos at 6am. Lyrics on receipts. Half-finished ideas in the notes app. Here's what the album actually sounded like before it sounded like anything.

Why
Behind-the-scenes process content earns saves and shares — fans feel like insiders before the release drops.
Timing
Sunday noon — highest carousel save rate of the week.

Everything shaped by your world

Real Instagram data

Your actual posts, analysed. Engagement rates, content patterns, best posting times — all feeding into your weekly plan.

Event-driven ideas

Add your shows and releases and every plan idea connects back to what's actually happening in your world.

Music industry expertise

Not generic marketing advice. Built on how independent artists actually grow their audience and convert listeners to fans.

Gets smarter every week

As Tempo learns what content resonates with your audience, your plans get more targeted. The longer you use it, the better it gets.

Coming soon

TikTok (coming soon)

Native TikTok content plans, built for how each platform actually works.

Simple pricing. No surprises.

Start with a free Instagram audit. Upgrade when you're ready to unlock your weekly content plan.

Starter

For independent artists who want to show up consistently every week.

£29
/mo
  • Free Instagram audit
  • Weekly content plan (every Monday)
  • Plan shaped by your weekly check-in
  • 14-day free trial
  • 1 artist profile
Get your free audit →

14-day free trial · Cancel anytime

Most popular

Pro

For artists serious about growth. Live data, performance tracking, and room to scale.

£59
/mo
  • Everything in Starter
  • Live Instagram performance stats
  • Week-on-week engagement tracking
  • 2 content reviews per month
  • Up to 3 artist profiles
Get your free audit →

14-day free trial · Cancel anytime

Label

For managers and labels who want expert-reviewed content plans across a roster.

£149
/mo
  • Everything in Pro
  • Expert-reviewed content plans
  • Monthly strategy call
  • 8 content reviews per month
  • Up to 10 artist profiles
  • Priority support
Get your free audit →

14-day free trial · Cancel anytime

All plans start with a free Instagram audit and a 14-day trial. Cancel anytime — your data is always yours.

FOR LABELS

Keep your roster consistent — without losing
the plot.

Tempo manages the full weekly content cycle for every artist on your roster. Each artist gets a plan shaped by their own data and voice. You get expert-reviewed content before anything goes live.

Friday: artists receive their weekly check-in
Monday: content plans are ready for your review
You approve, refine, and deliver — or it goes straight to the artist.

  • One dashboard for your full roster
  • Each artist's plan shaped by their own data
  • Expert-reviewed before delivery
  • Scales from 2 to 10 artists
Get started with Label →
Weekly planning board
Monday
Release week
Short-form teaser + hook
Reels · 20s · Tue 6pm
Show run
Backstage photo set + caption
Carousel · Wed noon
Community
Ask fans to pick the next cover
Story · Thu 9pm

Frequently asked questions

Tempo is a content planning tool built specifically for music artists, managers, and labels. It analyses your Instagram presence, learns your voice and style, and delivers five specific post ideas every week — shaped by your sound, your upcoming shows, and what's actually working for your audience.

When you sign up, Tempo analyses your last 10 Instagram posts — looking at engagement rates, content patterns, what resonates with your audience, and where the gaps are. You get a full breakdown within 3–5 minutes. No card required.

Generic content tools aren't built for music. Unlike general AI tools, Tempo combines music industry expertise with your real Instagram data — so every idea feels made for you, not generated for anyone. Your plans also get smarter over time as Tempo learns what performs for your specific audience.

Every Friday you receive a short check-in email asking what's coming up — shows, releases, anything on your mind. Every Monday your content plan arrives with five specific post ideas, shaped by your check-in response and what performed best last week.

Yes. Pro plans support up to 3 artist profiles and Label plans support up to 10. Each artist gets their own audit, their own voice profile, and their own weekly plan.

Tempo analyses your public Instagram posts via your handle — no login required for the free audit. For live performance stats and week-on-week tracking, you can optionally connect your Instagram Business account via the Pro plan.

Yes — all paid plans include a 14-day free trial. Your free Instagram audit is always free with no card required.

You can cancel anytime. Your data stays in your account and you keep access until the end of your billing period.

Your next weekly plan is waiting.

Join artists using Tempo to show up consistently, grow their audience, and spend less time stressing about content.

Get your free audit →Free audit · No card required · 14-day trial to unlock your plan